We're excited to announce that we just released a brand new type of showing: Open House Style Showings! After months in production, our team couldn't be happier with the final product.
Property managers are going to LOVE this new type of showing - but this is not meant to replace on-demand showings. Let’s dive in!
What is an "Open House Style Showing"?
An open house style showing is simply a showing window hosted by one of our trained agents, or can be taken over by your in-house staff, during which prospects book in 15-minute increments. The showing window is booked in one-hour increments and can accommodate up to 4 prospects in that hour, with each prospect booking a 15-minute window within the hour.
The open house can be 1 hour, 1.5 hours, or 2 hours long, accommodating between 4 and 8 prospects during that time.
Open house style showings are a great new feature, however, it's not always the best option.
When should you use an Open House Style Showing?
Properties that historically need more showings to rent, ones that generate a lot of interest, or lower rent properties are all good for open house style showings! If you're confident that your property will generate enough demand to fill at least 3 of the 4 slots in a showing window, it's definitely worth using an open house style showing.
Because of the flat, hourly rate, you end up saving money because the cost per showing is lower.
Open house style showings can also be taken over by a member of your team! We handle all the scheduling and logistics, and your team handles the open house style showing.
What’s the difference between an Open House Style Showing and a traditional open house?
In the time of COVID, open house style showings are actually safer than traditional open houses. This is because we create appointment slots within the open house, so it’s not a free-for-all and we can expect prospects to arrive at different times. This helps with social distancing and limits the number of people at the property at any given time.
Because of the appointment slots within the open house style showing, you’re also more protected against no-shows.
Best Practices for an Open House Style Showing:
When you get your 30-60-90 day notice from your tenant of non-renewal, your client (the landlord) expects you to immediately post a vacancy and start advertising. Whether you conduct occupied showings or just wait for the property to become vacant and rent-ready before you start showing it to prospects, we recommend advertising the vacancy at least 2 weeks before you plan on showing it.
Once you start receiving inquiries you can then gauge the interest for this vacancy and that should help you decide if there is enough demand to set it up for open house style or on-demand. The higher the interest, the more it makes sense to show it in a limited fashion, hence, the open house style!