Let's convert more leads
Our focus for this year is on helping you convert more leads, book more tours, and reduce your days on market. Digging into the data, we’ve found that leads convert better the closer to their initial inquiry as possible so we’ve accelerated our reminders for leads that don’t book a tour immediately.
Despite our best efforts, sometimes leads won’t schedule a tour based on our text messages and emails. For these cases, we’ve added a “Cold Lead” status to our leasing board. This status will show you leads we’ve been ghosted by and are no longer following up with. Sometimes all it takes is a quick phone call from the property manager to encourage them to schedule a tour. We know from experience that a portion of these “cold” leads can still be converted and we want to help you identify those that may be looking for that extra level of service.
We're not even close to finished in this area. We have some big updates on the horizon, so keep your eyes on your inbox!
Make sure you're protected from fraud and scams
One of the biggest trends over the past handful of years has been the dramatic rise in self-showing tours. It's freed up your time and given leads the ability to tour properties without any pressure, but it's also led to an increase in bad actors trying to scam leads. We've been on the front lines in preventing these scams for years.
Here's a quick reminder of how we keep your properties protected:
- When preparing for a self-showing...
- Lockbox Integrations - We integrate with Codebox and SentriLock to ensure your leads each have a unique access code for your property
- When booking the tour...
- ID Validation - We'll get a copy of the lead's ID and confirm that it's a valid, government issued ID
- Live Selfie - We'll confirm the person booking the tour is the same person who provided an ID, so you can be confident in who's tour your property
- Phone Verification - We require real mobile phone numbers from leads, and will block attempts to use easy-to-create VOIP numbers like Google Voice
- When the tour starts...
- Location Check - We'll perform a location check to ensure the lead is at your property before providing the lockbox code
And for those who want the ultimate level of protection while keeping the flexibility that self-showings offer your team, don't forget about our on-demand Showdigs agent showings.
Are you keeping your properties in sync?
Last newsletter we re-announced our Rentvine integration, but don't forget that we integrate with AppFolio too! You can find us in AppFolio's Stack marketplace.
Here’s a glimpse of what the integration can do for you:
- Keep your inventory synchronized by managing your descriptions, photos, etc. in one place
- Synchronize leads across both platforms so you can keep everyone on your team updated on the daily activities
- Automatically add copies of your condition reports into AppFolio for quick and easy access
