In the world of real estate, it’s easy to get information overload. The Internet is FULL of information, advice (good and bad), articles, videos, and more — and it can be overwhelming looking for how-tos and best practices when it comes to real estate.
The benefits of reading Real Estate Books
That’s where good ole books come in! Besides the benefits of taking a break from screen time, books can really help you dig into a specific subject, deepen your knowledge, and sharpen your skills.
So we put together a list, recommended by real estate agents for real estate agents, of 22 books for you to read in 2023! This list is organized by category (wealth building, selling, marketing, leadership, life hacks, and mindset) and is comprised of books by real estate gurus, self-help experts, marketing masters, and more. Check it out:
Books about Wealth Building
- The Science of Getting Rich by Wallace D. Wattles
Wallace D. Wattles spent a lifetime considering the laws of success as he found them in the work of the world’s great philosophers. He then turned his life effort into this simple, slender book – a volume that he vowed could replace libraries of philosophy, spirituality, and self-help for the purpose of attaining one definite goal: a life of prosperity.
- The Millionaire Real Estate Agent by Dave Jenks, Gary W. Keller, and Jay Papasan
Anyone who wants to turn their real estate practice into a highly successful business must understand the fundamental models that drive the best real estate agents in the industry. In The Millionaire Real Estate Agent these models are revealed and explained. This book represents the culmination of decades of real estate experience, research, and consulting, with case studies from some of the top millionaire agents in the U.S.
- The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham
The principles and structure suggested in The Road Less Stupid will enable anyone, (regardless of the size of the business, the currency or the industry) to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time. This is a business book for business readers who want to learn the principles and strategies of making great decisions and minimizing risk.
- Think and Grow Rich by Napoleon Hill
Think and Grow Rich is one of the most instrumental books of all time. Since its first publication in 1937, many have cited Hill’s philosophies as the cornerstone to their financial and overall personal success. After studying many of the wealthiest and most successful men and women of his day, Hill created his famous formula to moneymaking.
Books about Selling
- Ninja Selling: Subtle Skills. Big Results. by Larry Kendall
In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives.
- Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Books about Marketing
- Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In Building a StoryBrand, Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
- Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith
Selling the Invisible is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. Selling the Invisible covers service marketing from start to finish.
Books about Leadership
- Self-Aware Leader by John C. Maxwell
What’s the single greatest obstacle leaders face in their development, effectiveness, and advancement? Lack of self-awareness! Dr. John C. Maxwell's The Self-Aware Leader will help any leader become more self-aware, focused, and confident.
Books for Life Hacks
- Atomic Habits: Tiny Changes, Remarkable Results by James Clear
James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
- The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary W. Keller and Jay Papasan
People are using this simple, powerful concept to focus on what matters most in their personal and work lives. By focusing their energy on one thing at a time, people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.
- 7L: The Seven Levels of Communication: Go From Relationships to Referrals by Rick Masters
(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined.
- Getting Things Done: The Art of Stress-Free Productivity by David Allen
Allen, a management consultant and executive coach, provides insights into attaining maximum efficiency and at the same time relaxing whenever one needs or wants to. Readers learn that there is no single means for perfecting organizational efficiency or productivity; rather, the author offers tools to focus energies strategically and tactically without letting anything fall through the cracks.
- Freakonomics by Stephen J. Dubner and Steven Levitt
Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing.
- The Miracle Morning: The Not-So-Obvious Secret Guaranteed by Hal Elrod
What if you could wake up tomorrow and any - or EVERY - area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more energy, motivation, and focus to take your life to the next level.
- How to Win Friends & Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: six ways to make people like you, twelve ways to win people to your way of thinking, nine ways to change people without arousing resentment, and much more!
Books for Mindset
- Intentional Living: Choosing a Life That Matters by John C. Maxwell
We all have a longing to be significant. But many people wrongly believe significance is unattainable. They worry that it's too big for them to achieve. That they have to have an amazing idea, be a certain age, have a lot of money, or be powerful or famous to make a real difference. The good news is that none of those things is necessary for you to achieve significance and create a lasting legacy. The only thing you need to achieve significance is to be intentional.
- Shift: How Top Real Estate Agents Tackle Tough Times by Gary W. Keller, Dave Jenks, and Jay Papasan
Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition.
- No Limits: Blow the CAP Off Your Capacity by John C. Maxwell
In his newest book, John Maxwell identifies 17 core capacities. Some of these are abilities we all already possess, such as energy, creativity and leadership. Others are aspects of our lives controlled by our choices, like our attitudes, character, and intentionality. Maxwell examines each of these capacities, and provides clear and actionable advice on how you can increase your potential in each.
- W1NNING: The Unforgiving Race to Greatness by Shari Wenk and Tim Grover
In Winning, Tim Grover shows why he is one of the world’s most sought-after mindset experts. Drawing on three decades of work with elite competitors, Grover strips away the cliches and rah-rah mentality that create mediocrity and challenges you to embrace reality with single-minded intensity. The prize? Massive success.
- The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John D. Mann
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
- Power vs Force by David R. Hawkins
David R. Hawkins details how anyone may resolve the most crucial of all human dilemmas: how to instantly determine the truth or falsehood of any statement or supposed fact. Dr. Hawkins, who worked as a "healing psychiatrist" during his long and distinguished career, uses theoretical concepts from particle physics, nonlinear dynamics, and chaos theory to support his study of human behavior.
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