Technology

How to Incorporate Technology into your Property Management Business

April 15, 2024

In 2024, the real estate landscape has become dependent on technology, both for prospective renters and property managers. Managing properties is complicated — so complicated that using different tools may seem like more of a burden than a benefit. However, there are many tools you can use to not only save time but make your operations more efficient.

Let’s take a look at some ways property managers can use technology to help streamline their processes. 

Automation

Let’s face it: AI is here to stay. Instead of viewing AI as some overwhelming machine to learn, think of it as a tool to help you with different tasks.

Think about communication with prospective tenants, for example. Instead of being tied to your phone, making sure you don’t miss a text, call, or email, you can instead use AI to handle that. This will not only save you countless time but also provide an efficient, streamlined way to communicate with prospects on their time. 

Another benefit of automation is being able to pre-screen tenants prior to them booking a showing. This could save time for both you and the potential tenant. 

At Showdigs, we believe in maximizing efficiency for both the property manager and their leads. That’s why we created Tori to manage our customers’ lead inquiries, pre-qualify prospective tenants, and schedule showings. Tori can handle 100% of your lead communication for you so you can focus on what really matters.

Security

As real estate scams get more sophisticated, keeping your properties secure is of the utmost importance. . Trade the high stress and always-on mentality for the peace security technology can offer you by keeping your properties protected 24/7. 

Self showings are convenient for busy property managers and prospective tenants. Consider adding a lockbox like Codebox or Sentrilock to keep your properties secure when you’re not around. These types of smart locks come with a numeric code, keycard, or a mobile app that will unlock the door. Program and place the locks, and be sure to only share the codes with the prospects once they’ve scheduled a self-showing.

Even though a lockbox adds some level of security, scammers are getting smarter and finding ways to hack them. You want to make sure the only person accessing your property is the prospect doing the walkthrough, after all. Utilizing tech, like Showdigs, with AI-powered facial and ID recognition plus a geolocation confirmation of the prospect attempting to enter your property can add the extra layers of security you need to feel confident your property is safe.

ILS Sites

Over time, renting, buying, and selling homes have become more and more entrenched in technology. Rather than fully relying on real estate agents, leads now turn to ILS sites first to find their next potential home. 

Zillow, Realtor.com, Redfin, Zumper, and Apartments.com are just a few platforms that allow you to showcase your property and list the features that make your property stand out. 

Be sure to include quality, professional photographs to showcase your property on your listing.  This gives prospects a great perspective of exactly what they can expect when they step foot into your property. In addition, you can list out all the features that make your property stand out from the rest.

Online listings are essential to get your properties rented faster, but with so many ILS sites out there, it can take up more and more time getting your properties posted across platforms. When you use Showdigs, we syndicate your listings to the entire Zillow and Zumper networks so all you have to do is list your property one time, and it will list everywhere you need.

Even further, Showdigs’ AI-backed scam protection technology scans the web for fake listings. We can detect and remove those fraudulent listings automatically so your properties stay secure and leads don’t fall for the traps. 

We’re in this together!

Here at Showdigs, we know taking these steps and adjusting to the new age of technology in your business can feel overwhelming. We aim to make property management as simple as possible for you. 

Ready to streamline your leasing operations with tech but unsure where to start? Book a call with a member of our team here at Showdigs, and we’ll be delighted to show you how utilizing our technology to manage your properties can save you time, reduce your vacancy rates, and even cut down on traditional overhead costs.