Personalized Messaging, Simplified
Communication is the heartbeat of successful leasing, and our new Messages page is designed to make every interaction count. We've empowered property managers with message templates that transform how you engage with prospects at every stage of the leasing journey.
Imagine having the perfect response ready at your fingertips. Our intelligent template system allows you to craft pre-written messages that automatically populate with personalized details like prospect names and scheduling links. No more starting from scratch – just click, customize, and connect.
Need some ideas? Here are some real world scenarios where we’re seeing PMs use templates:
- Gracefully handling tour cancellations
- Professionally following up on missed showings
- Rekindling interest with cold leads
- Addressing feedback after property tours
Intuitive Pre-Screening, Better Matches
We're obsessed with creating seamless experiences for both property managers and prospective renters. Our latest improvements to pre-screening questions are a testament to our commitment to removing friction from the leasing process.
Income reporting was causing unnecessary confusion for renters. Our solution? A more intuitive approach that allows prospects to easily select whether they want to report monthly or annual income. This simple change reduces barriers and helps qualified renters move forward in the leasing process with confidence.
We've also reimagined the move-in date question. Recognizing that flexibility is key for many renters, we've updated the question to explicitly ask for the earliest possible move-in date and added an "I'm flexible" option. No more accidental disqualifications – just smarter matching that keeps opportunities open for both property managers and renters.
Our mission remains unchanged: continuously refining the leasing experience to connect the right renters with the right properties, faster and more efficiently than ever before.
The Power of Pre-Listing
Our recent newsletter explored the benefits of showing occupied properties to reduce vacancy periods – a critical metric for maximizing rental income. This week, Todd Ortscheid's newsletter provided a nuanced perspective on pre-leasing challenges, offering an alternative approach.
While our agent network can mitigate many pre-leasing obstacles, we recognize that one size doesn't fit all. Our key takeaway: For properties where pre-leasing isn't ideal, consider a strategic pre-listing approach to minimize vacancy and optimize your leasing process.
Pre-listing allows you to generate interest and build a qualified prospect list before a property is fully available. Imagine creating a pipeline of eager renters, primed and ready to tour the moment the property becomes accessible. This approach gives you time to assess the property and complete repairs before tours begin while still reducing DOM.
With Showdigs' pre-listing capabilities, you can:
- Capture prospect information early
- Build anticipation for upcoming properties
- Create a ready-to-go list of qualified leads
- Minimize days on market
- Stay ahead of competitive rental markets
No more waiting. No more uncertainty. Your next lease starts before the property is even ready. Are you prepared?
