Do you feel like your property management website is getting lost in the crowd? Are you worried that you’re not impressing potential clients enough? Tackling a website update is a big project, but maybe it’s time.
Here’s a quick check to see if it’s time to update your website:
- People often call asking you where information is, or asking the same questions over and over. This could mean your website is difficult to navigate.
- You don’t have a clear value proposition statement that sets you apart from other property management companies.
- The look and feel of your website is outdated.
- Your website doesn’t feature testimonials or other social proof.
Curious what a great property management website looks like, and what makes it successful? Check out these examples.
Websites of top notch property managers
1. Property Management Select
The Property Management Select website has a very simple value proposition: “We manage Sacramento rental properties so you don’t have to.” This website is also the first in the map view on Google search results for the keyphrase sacramento property management, so if you want to improve your SEO strategy, then definitely spy on what this company is doing. The site has one page per Sacramento suburb or city area, giving you great inspiration if you serve multiple metros or a sprawling metro area.
2. Sleep Sound Property Management
Sleep Sound Property Management in Portland, has a beautifully designed website that is very easy to read and engage with. To increase the conversions from your website, include a very clear CTA button to schedule a consultation and also make sure that your contact information is prominently displayed.
3. Alpine Group
The Alpine Group’s website (also a Portland based company) has a smart way of diverting renter traffic and owner traffic on their website. There are two different CTA buttons prominently displayed on the website, as well as two different logins for renters and owners. They also showcase their experience in the hero header of their site, which is a smart way to differentiate from other companies.
4. Good Life Property Management
Want a stand out brand that will set you apart from your competitors? Most property management websites use stock photos of houses or custom photography of the city they’re in. Very few website put their team front and center. Doing so will add a human element to your brand and immediately capture your attention.
This example is also insightful because they showcase how they help investors find out what their property is really worth and how much rental income they can get. The income focused CTA shows that this company is a valuable partner for an investor.
5. Boundless Management
Boundless Management in Atlanta, Georgia does a great job following an important marketing rule: showcasing outcomes. Too often, property managers don’t follow best practices with marketing and messaging. They just describe what services they offer without thinking about the emotional impact of these services.
Boundless Management makes it clear that with their services, owners achieve freedom and tenants get comfort. These messages give a positive perception of the company that wouldn’t be there if they had used the typical “we offer property management” message. Try this out yourself and see what clients think!